who earth is, plainly

earth is a uk home wi-fi provider, part of the tal group and run alongside home telecom. earth started in 2022 and joined the group in 2025, and its service now runs on home telecom’s network and support operation. it is based in horsham, west sussex.

the name is fairly new, the operation behind it is not. earth started in 2022 and joined the tal group in 2025, which put a support team, a network reach and a buying power built over decades behind a young brand.

we would rather say that plainly than dress it up. when you ring earth you get home telecom’s uk support desk, and when your line has a fault it is fixed by people who have been doing it a lot longer than earth has existed.

earth has its own trustpilot profile with more than two thousand reviews on it, and that is the rating you will see on this site. we could show you home telecom’s instead, which is higher, but it was not earned by us.

all of the major uk networks, not just one. that matters more than it sounds. most providers resell a single network, so if that network’s coverage at your address is poor, that is what you get. earth checks every major network available at your property and puts you on the best one for your address.

it means the answer to "what speed can i get" is genuinely specific to your home rather than to your postcode area.

earth is a trading name of home telecom limited, which is part of the telecom acquisitions group. so when you join earth your contract is with home telecom limited: registered in england and wales, company number 07412021, vat number GB 121 901 651, registered office unit 8 piries place, horsham, west sussex, rh12 1eh.

that is the company that supplies your service, issues your bill and is on the hook if anything goes wrong, which is why you will see its name in our footer and on your paperwork.

earth is available to around 98% of uk homes. because earth works with all the major networks rather than one, availability is wider than most single network providers can offer. put your postcode in and we will tell you in a few seconds rather than making you guess.

three things, and they are the only three we will claim. we check every major network at your address rather than selling you the one we happen to resell. support is uk based and a human answers 24 hours a day. and every new home gets a living plant, posted out once you are settled.

we are not the cheapest and we do not pretend to be. see "is earth cheaper than the big providers?" below.